For the first time, TicketSwap is hosting its own official Global Promoter Hub in partnership with ADE, a dedicated meeting place for promoters, venues, and other professionals from across the live events industry.
During the day, tap into industry panels and conversations, meet the people shaping live events, or slow things down in our branded listening bar. As the day turns into evening, the hub shifts gears with drinks, music, and a fabulous atmosphere.
Where? RIVVIA The Empress (Keizersgracht 264)
When? 21–23 October
Join our Industry Mixer
Thursday, October 22 | 18:00 - 23:00
On Thursday evening, the Global Promoter Hub flips the switch. We're hosting a few guest DJs (more on that later!), drinks, food, and a room full of the industry’s finest.
We’ve got the bar covered courtesy of Heineken, Stëlz, and Sebonsa wines, while Van Dobben takes care of dinner with classic broodje krokets. No need to squeeze in a reservation elsewhere!
As for who’s behind the decks? That remains strictly hush-hush for now. But given Saidah took the reins last year, the bar is set predictably high.
Entry costs nothing, but space is tight, so get your name on the guestlist before it fills up.
RSVP hereExhibition: 30 years of Amsterdam event photography by Dennis Branko
Wednesday, October 21 - Friday, October 23 | 09:00 - 17:00
Travel through 30 years of Amsterdam’s event culture. Curated by Dennis Branko, the exhibition brings together his photography with work by Tim Buiting, the Amsterdam City Archives and other iconic photographers.
From nights at RoXY and iT before smartphones existed, to the digital camera frenzy of the 2000s, and through the eras of Jimmy Woo, Trouw, Studio 80, and De School, this is thirty years of Amsterdam nightlife seen through the lens. The venues evolved, but so did the crowds, fashion, photography, and late-night culture.
Drop by anytime to trace three decades of club history.
P.S. We’re hosting an intimate, invite-only cocktail evening on Wednesday evening to launch the exhibition. Want to join? Reach out to someone on the TicketSwap team to get on the guestlist.
Our listening bar: Slow down, tune in
Wednesday, October 21 - Friday, October 23 | Various times
Need a break from the ADE rush? Take a seat in our listening bar, put on a record or simply hang out with a coffee and catch up with someone new.
Throughout the day, a DJ will set the soundtrack with vinyl and laid-back selections, keeping things at just the right volume for conversation. The agenda is entirely open, just solid music, deep chairs, and a rare spot to slow down.
Panels: Let’s talk live events
Wednesday, October 21 - Thursday, October 22 | 09:00 - 17:00
On
Wednesday and Thursday, the Global Promoter Hub brings together some of the people shaping live events for a series of panels and honest conversations about what’s happening in the industry right now and what’s coming next.
From the future of sponsorships to the changing relationship between fandom and events, we’ll tackle the topics that matter to organisers, promoters and the wider industry. Settle down for different perspectives, real experiences and practical insights, not just another panel full of buzzwords.
To give you a taste, here are just some of the industry insiders you'll be hearing from:
Anais d'Olivat (MDLBeast), Juan Arnau Jr. (elrow & Monegros), Molly Stevens (Amplify.One), Artur Mendes (Boom Festival), Cameron Heal (Hangar). Scroll down for the full schedule and more details.
Full panel schedule:
Wednesday (21.10):
11:00 - 11:45 - The evolution of sponsorships: from visibility to immersion
In today’s experience-driven entertainment landscape, brands are increasingly becoming creative collaborators rather than passive financiers. But how can events and brands create partnerships that feel authentic instead of intrusive? Bringing together professionals from across music, events, and brand partnerships, the conversation will unpack the future of sponsorships in an industry where relevance, creativity, and emotional connection matter more than ever.
(Reuben Alexander, Founder / BUUTVRIJ for Life (NL), Lotte van den Broek, Head of Creative / Kumpany (NL) & more speakers TBA, Moderator: Margriet de Kroon, Marketing Director / TicketSwap)
13:00 - 13:45 - Becoming the fans first choice in an agentic world
As AI agents, algorithms and hyper-personalized recommendations increasingly shape consumer behavior, the battle for fan attention is entering a new era. When discovery becomes automated and choice becomes infinite, how do artists, brands and events build lasting relevance? This panel explores the secret ingredients behind sustainable success in an agentic world, where authentic connection, cultural value and community matter more than ever.
(Jan Willem van der Meer, Founder / Moments.ai (NL), Job Deibel, VP Data & AI / DEPT (NL), June Nauta, Founder / The Marketing Collectiv (NL), Molly Stevens, CPO / Amplify.One (USA), Moderator: Ruben Meiland, CPTO / TicketSwap)
14:15 - 15:00 - Behind the booking: what artists, managers and promoters really want
In this candid conversation, artist managers, bookers and creative professionals pull back the curtain on the realities behind building successful artist collaborations and festival line-ups. Beyond fees and availability, the panel explores the creative, strategic and commercial factors that influence booking decisions today.
(Anaïs D’Olivat, Head of Bookings / MDL Beast (SA), Aurelia Sarah Ortiz, Founder Encode Talent (FR), Floris Groenenveld, Head of Music / Noon Agency (ES), Moderator: Robyn van Gorsel (NL))
15:30 - 16:15 - From first time visitors to lifetime fans
As brands and festivals navigate such an increasingly competitive entertainment landscape, creating a loyal audience has never been harder. From community-building and storytelling to personalised experiences, brand identity and emotional connection, industry leaders share how artists, festivals and brands can create deeper relationships that last far beyond a single event.
(Gustavo Rodrigues, Director / Village Underground Lisbon (PT), Juan Arnau, Founder / Elrow and Monegros (ES), Artur Mendes, Founder / Boom Festival (PT), Cameron Heal, Founder & Chief Creative Officer / Hangar (BE), Moderator: Annie Beckett, Lead Iberia / TicketSwap)
Thursday (22.10):
10:00 - 10:45 - Tipping the scale: balancing the interests of fans and events
In today’s saturated live music and events landscape, building and maintaining fan trust has become more important than ever. But how do organisers remain financially sustainable, aligning pricing with both market demand and fan expectations? Bringing together leaders from across the live entertainment ecosystem, the conversation dives into the evolving relationship between fans and events in an increasingly competitive market. (Jan van Casteren, CEO / TicketSwap (NL), Saagar Bains, VP Product / Dice (UK) & more speakers TBA, Moderator: Robyn van Gorsel (NL))
11:15 - 12:00 - Beyond the numbers: 5 trends reshaping the industry today
The live events industry has reached a quiet reckoning. Rising costs, unpredictable buying habits, and shifting audience behavior mean the traditional playbook no longer guarantees a sold-out show. But what does the data actually tell us about where event marketing is heading? Join us for an unfiltered, fast-paced session as we reveal the top five key findings from our latest industry report, grounded in direct insights from over 125 event organisers, venues, and promoters across Europe.
(Rob Simon, Co-Founder / Chasing the Hihat (NL) & more speakers TBA, Moderator: Jasmijn Stenzler, Senior Brand Marketeer / TicketSwap)
13:00 - 13:45 - Wearing the culture: How music merch became fashion statements
In today’s culture-driven landscape, merch has become a powerful form of self-expression, especially among younger generations, blending music, fashion, identity and community. Exploring the intersection between music, fashion and fan culture, this panel dives into how artists, festivals and brands are redefining merchandise in an era driven by authenticity and purpose.
(Gintare Adomailyte, PR Lead / Telekom Electronic Beats, (PT), Jose David Estrada, Designer/ Blackworks (ES), Jonathan Jones, Director Global Marketing / MEYBA (UK) & more speakers TBA, Moderator: Poly Bhatt, Communication Lead / TicketSwap)
16:00 - 17:00 - The Entrepreneurial Mindset: Inside the Minds of Industry Leaders
A candid conversation with some of the most influential leaders shaping the live music industry. From humble beginnings and defining moments to current challenges and future opportunities, these sessions offer a rare opportunity to hear the personal stories that don't often make it onto conference stages.
(Duncan Stutterheim, Serial Entrepreneur (NL), Moderator: Oscar Kriek, Director of Partnerships / TicketSwap)
The place to be…
With everything happening across ADE, TicketSwap’s Global Promoter Hub offers a welcome anchor. It's built as an open space for the industry to gather. Less about networking checklists, more about honest conversations and sharp perspectives.
Whether you're looking to expand your network or dive deep into the future of live music, make sure to RSVP to the mixer, check out the hub’s full program, and stop by for a relaxing break at our listening bar.
